Untamed x Pets at Home Launch

Freelance photography for the Untamed x Pets at Home launch campaign, capturing the launch of Untamed across London and in-store at Pets at Home. The objective was to create high-quality, engaging imagery showcasing the campaign presence, in-store activation, POS materials, and Untamed products.

The shoot included capturing branded billboards and outdoor advertising across London, alongside in-store photography documenting the launch environment, product displays, and point-of-sale materials. I also photographed an active cat interacting with the products, creating natural and authentic imagery that brought the brand and campaign to life. A mix of wide, mid-range, and close-up compositions was used to highlight the scale of the campaign, retail presence, product details, and genuine moments of interaction.