Sustainable Trust

This publication explores how deceptive sustainability tactics affect brand credibility and consumer trust, while showing how the circular economy can help restore it.

I photographed the publication, wrote the narrative to make complex ideas clear and engaging, and designed the layout, typography, and visual hierarchy to reflect themes of authenticity and transparency. The result is a cohesive and visually compelling piece.

The publication examines the risks of greenwashing and highlights examples of successful integration of social purpose and circular strategies.