Everybody Moves

This visual identity and campaign were created for Everybody Moves, a movement designed to reframe body image perceptions in fitness. The campaign uses animals as a playful and inclusive metaphor, encouraging people to begin their fitness journey regardless of appearance, body type, or experience. It challenges unrealistic standards often promoted by traditional fitness brands and emphasises that all movement is valuable.

The visual identity is built around a system of custom modular shapes that form various animals, allowing personal and imaginative connections. A bold, chunky typeface complements the geometric modules, creating a cohesive and approachable visual language across the campaign.